Pure-play investing in the digital transformation of education

Edutainment – the melding of education and entertainment – enhances the learning process and helps address changing job profiles to meet the educational needs of future generations.

Why invest in edutainment?

We develop skills and acquire knowledge best when we are actively engaged in the learning process. Edutainment brings the solutions, content, systems, and tools that enable the world of digital media and entertainment into an educational setting. This, in turn, makes the learning process not only more cost efficient and scalable, but also more personal, interactive, and effective.

What is more, innovations in edutainment are making education more accessible and affordable for people everywhere. Digital solutions can reach students in remote regions of the world at a fraction of the cost of the traditional approach, aligning well with goal 4 of the United Nations’ Sustainable Development Goals.

As a relatively young investment theme, mostly small- and mid-cap companies occupy this space; these companies and are not listed in major indices and thus provide interesting investment opportunities.

Long-term growth opportunity

The digitalization of society and the spread of automation are changing job profiles worldwide and driving the need for continuous retraining and upskilling. Innovative solutions and technologies can help address these issues, providing the flexibility to learn anytime and anywhere.

Digital penetration in the education industry – one of the most important sectors of the global economy – is still low but rapidly accelerating. A strong job market and the shift to hybrid forms of learning and working are creating tremendous business opportunities for companies in the edtech sector. In the post-pandemic landscape, new and more efficient forms of education delivery are emerging and redefining our understanding of what education is, who provides it, and how. 

Impact and engagement report

The 2022 impact and engagement report provides new, in-depth information about the portfolio’s alignment with UN Sustainable Development Goals and how the fund continues to contribute to dynamic change in the education sector.

Our edutainment investment fund

The Credit Suisse (Lux) Edutainment Equity Fund focuses on pure-play1 companies that are disrupting the traditional approach with regard to education, skills, and career mobility. It seeks to generate capital appreciation over the long term, taking into account an appropriate level of risk diversification. The fund uses a bottom-up2 fundamental investment approach with a long-term investment horizon to create a concentrated portfolio that typically consists of small international companies.

The fund’s sustainable investment objective is to make profitable investments in companies that contribute to specific UN Sustainable Development Goals (SDGs). The fund is classified as an Article 9 product according to the EU Sustainable Disclosure Regulation (SFDR) No. 2019/2088. It applies exclusions and integrates ESG3 considerations into the investment process following the principles of the Credit Suisse Asset Management’s Sustainable Investing Policy.


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The full offering documentation including complete information on risks may be obtained free of charge from a Credit Suisse client advisor, representative, or, where applicable, via Fundsearch (

1 Pure-play approach means that we focus on companies which earn more than half of their current revenues from goods and services directly related to the theme.
2 Bottom-up investing focuses on individual stocks and the operating environment and dynamics of the businesses.
3 ESG stands for environmental (E), social (S), and governance (G). For further information about the ESG investment criteria and the sustainability-related aspects of the fund, please consider the legal and regulatory documents of the fund (e.g. the prospectus) and visit In addition to sustainability-related aspects, the decision to invest in the fund should take into account all objectives and characteristics of the fund as described in its prospectus or in the information which is to be disclosed to investors in accordance with applicable regulations.

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Accordingly, there might be investments underlying these financial products that may not take into account the EU criteria for environmentally sustainable economic activities. CS will keep the situation under continuous review.
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